Peter Martin BA MBA CMRS is a pioneer in the use of online market research and is the founder and Managing Director of Survey Mechanics, an innovative online market research platform. It not only enables organisations of all kinds to conduct surveys quickly and easily, but also gives them almost instant insight from the results – virtually instantaneously and automatically. Survey Mechanics’ clients include many household names and international brands.
Peter’s background is in strategic marketing and he has advised businesses of all sizes – from start up to blue chips – around the World, in many industries. He believes that business decisions should be based on evidence, rather than hearsay, anecdote and guesswork, and strives to make pragmatic market research available to even small organisations with minimal budgets.
He is a visiting lecturer on Brighton University’s MBA programme, a Freeman of the Worshipful Company of Marketors and a Certified Member of the Market Research Society.