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Alex Else
Business Growth Consultant

Alex is a strategic, people-first leader with 25 years of experience delivering marketing and operational excellence, technology transformation, major business change and senior team leadership across digital media, marketing, technology and commercial product environments.

Alex now works as a Business Growth Consultant, partnering with scaling SMEs to turn strategy into meaningful growth. He helps founders, leadership teams and organisations accelerate commercial outcomes by:

  • Building effective marketing and mar-tech strategies
  • Designing scalable operational processes, infrastructure and performance systems
  • Leading transformation programmes that deliver measurable, lasting impact
  • Coaching and developing teams and leaders to perform with confidence and resilience

Throughout his career, he has led high-performing, values-driven teams and delivered complex programmes at global scale. This includes rebuilding underperforming teams, driving cross-market product innovation and mentoring individuals into confident, capable leaders.

His approach is grounded in empathy, honesty and optimism. Known for being approachable, energising and action-focused, he simplifies complexity, builds trust and helps people move forward together.

I joined TWBN to build my local network but I quickly discovered something more valuable – a friendly, open community where I feel I’ve found my tribe.